Welcome
"The way they [Pure Questions] edited our applicant survey greatly enhanced the quality of responses and has proved pivotal in defining our recruitment strategy for next year"
Head of Graduate Recruitment – J.P. Morgan
Pure Questions is a question design consultancy. We help organisations to create more effective question-based tools, such as surveys and assessments.
As anyone who has tried will know, authoring and editing questions is surprisingly difficult. While an author may know a subject area well, the nuances of question wording have a big effect on how they are interpreted and the accuracy and consistency of responses they generate.
We therefore offer a range of services to identify exactly the right questions to ask and the appropriate phrasing. This has a number of benefits but particularly:
- Questions which are easier for respondents to understand and answer
- Questions which obtain more accurate information
- Questions which are clearer and more relevant so participants remain engaged
To find out more please click on the relevant section below.
Alternatively, to find out more about current trends and see some example questions, please read Question Design